No marketing strategy is 100% effective for different businesses. Your business is going to have its own unique needs, methods, and approaches. Our expert marketing professionals will go over the details of your small business, as well as your goals and budget. During this initial marketing consultation, we can determine the best starting point to start getting the name of your business out there.

We completely understand that many small businesses may not have thousands of dollars to put towards marketing right away. Our marketing strategies that we develop alongside you are designed to build upon a return on investment for you. As your leads and sales increase, we can re-evaluate the marketing strategy to include additional methods.

What Kind Of Marketing Is Available?

There are tons of methods available for marketing your small business. Part of your initial consultation is discussing what your market is as well as your target audience. Combine that with the product or service that you are trying to sell and we can determine which marketing methods are effective. It’s important to remember that not all marketing methods are good for everything. For example, using radio advertisements for your new software program is likely to be far less effective than utilizing paid advertisements on digital platforms like Facebook, Google, etc.

Thanks to innovations in technology, the methods for marketing have expanded a lot. Businesses both small and large can utilize both traditional and digital methods for marketing their product or service. The marketing potential on digital platforms has exploded over the last decade, and you’re putting yourself at a disadvantage without it.

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Using digital technologies to find products and services has grown exponentially over the past 10+ years. Nowadays, having a website is practically a requirement for your small business. You’ll find that many “web designers” will charge you an arm and a leg for what should be a fairly straight-forward website. Our digital marketing partner does not overcharge for a website, and instead focuses on creating an effective website that can be optimized and marketed.

Remember, just because you have a great-looking website does not mean that you’ll start getting tons of traffic and leads that convert to sales. The digital platform can be extremely competitive as thousands of businesses compete for search engine rankings.

Digital Marketing and Search Engine Optimization

By combining digital marketing methods and efficient search engine optimization, your website will see increased traffic which can be converted into leads and sales. There are dozens of metrics to consider for search engine optimization and it takes an expert familiar in the industry to optimize your website for both desktop users and mobile users. So, why is this so important?

Almost 50% of all online product searches begin on Google, with the only platform higher being Amazon. Combine this with the fact that nearly 90% of people using Google search never go passed the first page, optimizing your website for search engine ranking is extremely important. This is achieved by optimizing content for keywords, building authority, managing backlinks, running paid advertising, and much more.

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The way that your website looks, loads, and operates is crucial for converting website traffic into leads and sales. The ability for your website to load fast is actually an important factor. The longer it takes for your website to load, the more likely a person is to leave the website and go elsewhere. Pages on your website should load in less than three seconds to maintain the most attention for users.

In many aspects, web design has a lot of similarities to proper interior design. Colors, graphics, and even the wording of the content on the page are all important. Our web design partners create custom-made websites, not templates with generic content. It’s actually fairly easy to spot a website that was either completed by an amateur web designer or a template.

Web Design Services For Small Businesses

The path to a great website built to rank and bring traffic starts with a consultation. During this consultation, we’ll go over your budget and what your website needs for your business. We’ll discuss the finer details as well like logos, banners, color scheme, and the overall personality you are looking for in your small business website. The web design process also includes research and analysis into your competitors to ensure you get the best website possible.

Already have a website? No problem. We can take a look at your current website and perform a technical audit to ensure it was built properly. Website plugins can be helpful, but using too many can actually bloat your website and cause longer loading times. We are more than happy to redesign your website to maximize potential.

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Many businesses don’t think about utilizing professional photography services. In fact, it’s proven that professionally taken photos with proper editing have a much bigger impact than amateur photos or even stock images. Plus, by using our commercial photography services we can ensure you get exactly what you need for promoting your small business.

Commercial photography is also extremely effective for use on your small business website. Recent search engine optimization studies have shown that original, professionally taken photos are ranking better than stock images. This is partly because stock images are utilized by numerous people and will show up many times during searches under other websites.

Commercial Photography For Small Businesses

So what exactly is commercial photography? In short, it’s photography that focuses on photographing the products and services that businesses are trying to sell. This can be fairly simple such as taking professional photos of various objects you are selling. These could be lamps, electronics, or even furniture. There is really no limit to what kind of products you could have photos of.

Services can also benefit from commercial photography, but it may be limited to a local photographer. Still, during your initial consultation we can discuss any questions you have and what can be done. Professional and original photos have been shown to be far more effective for industries that rely on providing a service. These industries include, but are not limited to: roofing companies, dentists, orthodontists, and other construction-related companies.

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Creating your company’s entire image, also known as “branding design”, is the full package deal when it comes to design. Branding encompasses almost every aspect of your small business and it can have a huge impact in many areas. It deals with everything from the small, finer details to the larger details like logos and graphics.

Branding shouldn’t be taken lightly. In today’s competitive market, your company’s identity needs to stand out against your competitors so that you can draw more leads and sales. This is especially true with the increased usage of digital platforms and using the internet to run businesses.

Big Brand Quality For Small Businesses

Designing your brand means developing an accurate representation of your company’s personality, values, and its services. At its core, designing your brand begins with the logo and color scheme. Both of these components should be carefully crafted to maximize your brand’s potential for recognition.

Brand design also includes smaller details like choosing a typography for text. Having dozens of different fonts actually shows inconsistency and could turn off potential customers or clients. During your consultation, we’ll also go over other brand design components like document headers, social media overlays, banners, and even branding for merchandise.

Learn more about our branding design services.