Branding For Small Business

In the grand scheme of things, branding is the overall image of your small business. It’s important to keep in mind that your brand is not the product or service that you are selling. Your brand is the business itself, its image, and its ability to be recognized by others.

Part of the branding for your small business is completed through marketing strategies, but a big part of it is through the visual representation. A company that has effective branding can trigger some type of emotional response from the target audience. This response and fast recognition is what sets apart your business from others.

Through years of experience with marketing strategies and great design, KANA Solutions is ready to help your small business build upon its brand. Even as a small business, your brand and image is important.

KANA Solutions is dedicated to providing big solutions to small businesses at affordable rates. We strongly believe in supporting small business growth, so we put major small business services together in one place. Contact us today for a no-obligation consultation about small business branding.

Creating Your Brand

When you’re ready to get serious about creating your brand, it starts with the basics. One of these basics is the very name of your business. Now it’s time to determine how people perceive your business.

  • As you create your brand, keep in mind what your target audience is

  • Choosing specific colors and formulating an effective logo are essential for customer perception (colors matter!)

  • Understanding your own brand is important; if you don’t understand your own brand and its values, how will others?

  • Creating your brand’s personality is another key step into developing your overall brand

Branding Design

Once you understand your brand and what it stands for, it’s time to really get into its design. This is everything from colors and how they are used to custom graphics and your logo.

  • Develop custom graphic templates that are easy for you to use

  • Even the design of your business card is important, so putting thought into this is a worthwhile investment

  • The graphics, logo, colors, and more tie into almost every aspect of where your business is advertised; from the physical building to billboards and advertising material

  • Simply putting out graphics isn’t enough; get graphics and other branding material that is tailored for your business and your target audience

Contact Us For a Consultation

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